Our Family of Brands

Allegiant Eyewear logo
Frame of Choice logo with See Adventure Clearly tagline
MaskOptix logo
Rochester Optical Optometry logo
R Lab logo
Rochester Optical Innovations logo
Allegiant Eyewear logo
Frame of Choice logo with See Adventure Clearly tagline
MaskOptix logo
Rochester Optical Optometry logo
R Lab logo
Rochester Optical Innovations logo

Discover Our Innovations

  • Interchangeable Eyewear

  • Prescription Diving Eyeglasses

  • Military & Tactical Glasses

  • Smart Glasses

  • AR/VR Eyewear

At Allegiant Eyewear, we’re redefining what glasses can be with our innovative Frames and Blades system—an interchangeable temple design that transforms eyewear into a customizable style statement. Why buy multiple pairs to change your look?

See Interchangeable Eyewear

MaskOptix eyeglasses deliver crisp vision with superior peripheral clarity, eliminating tunnel-vision effects common with inserts. Enjoy fog-free performance and wider comfort-no bulky attachments or extra lens surfaces to cloud your underwater experience.

See Diving Glasses

Supporting the Vision of America’s Heroes In any high-stakes environment, clear vision isn’t just important—it’s critical. We have proudly partnered with the U.S. Department of Defense (DoD) to provide a wide range of optical products.

Learn about our Military Contracts

We are at the forefront of wearable technology integration, developing precision-engineered prescription solutions for the world’s leading smart glasses brands. Our proprietary Smart GOLD™ lenses set the industry standard for compatibility, clarity, and comfort.

See our Smart Glasses

Our R&D program delivers smart glasses with the latest tech and personalized prescriptions. We are proud to partner with XREAL, a leader in consumer-ready augmented reality glasses, to deliver custom prescription lens inserts that seamlessly integrate with the XREAL Air series.

See our Ar/VR Eyewear
Armed Forces Military Eyewear
eyewear lens manufacturing
 
Optical Lens Lab
 

State of Art Lab

At the heart of Rochester Optical is our state-of-the-art U.S. lab, where every advanced eyewear solution begins its story.
Learn About our Lab

Lens Technologies & Treatments

We offer a full range of lens coatings and treatments to match the environments and programs our partners serve.
See Our Lens Options
Optical Lens Lab
 
eyewear lens manufacturing
 

  •  

    Prescription Eyeglasses

    High-precision prescription lenses and frames manufactured in our Rochester lab, supported by experienced opticians and modern digital surfacing.

    Explore Eyeglass Solutions
  •  

    Wholesale Program

    Partner with Rochester Optical for branded or private-label eyewear, specialty programs, and tailored manufacturing support.

    Learn About Wholesale
  • Man in a warehouse wearing a yellow safety vest and glasses, holding a tablet.
     

    Safety Eyewear Programs

    Turnkey prescription safety eyewear for employers and organizations—designed to protect workers’ vision while meeting job-specific requirements.

    View Safety Programs
Bee Keeper Honey
EV chargers
Carbon Neutral Energy Efficient
Social Awareness

Our Zero-Carbon Footprint

At our lab, science and sustainability go hand in hand—but we don’t stop there. From being 100% electric and carbon-neutral to empowering our local community through hands-on impact, we’re proud to be a lab that’s as dedicated to people and the planet as we are to progress.

See Our Sustainability Initiatives
1932

Rochester Optical Manufacturing Company

Was founded by Martin Gullen, establishing a local hub for quality optical craftsmanship in Rochester, NY. Just a few years later, we expanded into frame manufacturing, serving primarily military personnel and pilots.

1941

World War II

Rochester Optical’s red lens glasses were used by anti-aircraft gunners during World War II, featured in the Science News Letter on September 13, 1941. These red lenses helped gunners see the contrast between the sky and the flaming course of machine-gun tracer shells.

(source)
1945

Recognized by U.S. Department of Defense

The company was officially recognized by the U.S. Department of Defense, marking the beginning of a longstanding partnership supplying military eyewear solutions. Rochester Ordnance District expresses heartfelt gratitude to Rochester Optical Manufacturing for its vital contribution.

(source)
1973

Awarded Recognition From DOD

Received another recognition from the DoD, affirming decades of trusted support for U.S. military optical needs.

The Defense Personnel Support Center expresses sincere appreciation to Rochester Optical Manufacturing for its ongoing cooperation and support in recent government procurements. The letter highlights that companies of this caliber are essential to properly supplying the Military Medical Services with critical equipment and supplies.

(source)
1983

50 Years In Business

Celebrated 50 years in business with the release of a new optical frame catalog, highlighting the company’s growth and design capabilities. We proudly served the vision needs of customers for over 50 years. From our roots in Rochester, NY, we’ve grown into a trusted partner for military, medical, safety, and specialty eyewear.

1990 Patrick Ho Purchases Company

His Vision, Inc Created

Patrick Ho formed His Vision, Inc. to acquire the assets of Rochester Optical Manufacturing Company, reviving the brand and its military contracts.

🔹 Relocated to 38 Scio Street in downtown Rochester.

1995

In-House Prescription Lens Fabrication

In 1995, Rochester Optical took a major step forward by launching in-house prescription lens fabrication, allowing the company to fully control the quality, customization, and turnaround of its optical products. This investment in lens surfacing and finishing technology marked a pivotal shift from being solely a frame distributor to becoming a full-service optical solutions provider.

2010

R & D Launches

Established in-house R&D to develop prescription solutions for smart glasses and head-mounted displays.

🔹 Ranked #31 on the Rochester Top 100 list.

(source)
2011

Navy Patent

Our patented, low-profile design features custom sizing, flexible ear hooks, slim temples, and all-metal construction. Our eyeglasses were used on Naval ships to allow crew members to wear helmets and not break the seal. EAB ( Emergency Air Breather) which is essential on navy submarines.

(source)
2014

Google Glass

Rochester Optical partnered with Google, releasing the 1st prescription lenses and frames for Google Glass™ smart glasses. Rochester Optical continues to launch an exclusive collection of Smart Glass prescription inserts, featuring RX inserts tailored for XREAL, LENOVO, and Magic Leap ML2 Glasses.

(source)
2022

State of Art Lab Built

The company invests more than 10 million dollars for a brand-new state-of-the-art, clean, green, and fully automated digitally controlled optical production line. Our Lab exemplifies our commitment to environmental stewardship.

(source)
2024

MaskOptix Launch

by Rochester Optical is a revolutionary line of prescription eyewear engineered to maintain a secure seal when worn under helmets and full-face masks. Designed for professionals such as firefighters, divers, and pilots, MaskOptix ensures clear vision without compromising safety or comfort.​

(source)
2025

Allegiant Eyewear Launch

Rochester Optical launches Allegiant Eyewear, a trailblazing name in the eyewear industry, proudly announces its innovative collection designed to redefine how we see and style ourselves. With a focus on customization, cutting-edge technology, and timeless elegance,

(source)
<h2>Rochester Optical Manufacturing Company</h2><p>Was founded by <strong>Martin Gullen</strong>, establishing a local hub for quality optical craftsmanship in Rochester, NY. Just a few years later, we expanded into frame manufacturing, serving primarily military personnel and pilots. </p>
<h2>World War II</h2><p>Rochester Optical’s <strong>red lens glasses </strong>were used by <strong>anti-aircraft gunners </strong>during World War II, featured in the Science<em> News Letter </em>on <strong>September 13, 1941. </strong>These red lenses helped gunners see the <strong>contrast between the sky and the flaming course of machine-gun tracer shells</strong>. </p>
<h2>Recognized by U.S. Department of Defense</h2><p>The company was <strong>officially recognized by the U.S. Department of Defense</strong>, marking the beginning of a longstanding partnership supplying military eyewear solutions. Rochester Ordnance District expresses heartfelt gratitude to Rochester Optical Manufacturing for its vital contribution.</p>
<h2>Awarded Recognition From DOD</h2><p>Received another <strong>recognition from the DoD</strong>, affirming decades of trusted support for U.S. military optical needs.</p><p>The Defense Personnel Support Center expresses sincere appreciation to Rochester Optical Manufacturing for its ongoing cooperation and support in recent government procurements. The letter highlights that companies of this caliber are essential to properly supplying the Military Medical Services with critical equipment and supplies. </p>
<h2>50 Years In Business</h2><p>Celebrated <strong>50 years</strong> in business with the release of a <strong>new optical frame catalog</strong>, highlighting the company’s growth and design capabilities. We proudly served the vision needs of customers for over 50 years. From our roots in Rochester, NY, we’ve grown into a trusted partner for military, medical, safety, and specialty eyewear.</p>
<h2>His Vision, Inc Created</h2><p>Patrick Ho formed <strong>His Vision, Inc.</strong> to acquire the assets of Rochester Optical Manufacturing Company, <strong>reviving the brand and its military contracts</strong>.<br/><br/>🔹 Relocated to <strong>38 Scio Street</strong> in downtown Rochester.</p>
<h2>In-House Prescription Lens Fabrication</h2><p>In 1995, Rochester Optical took a major step forward by launching <strong>in-house prescription lens fabrication</strong>, allowing the company to fully control the quality, customization, and turnaround of its optical products. This investment in lens surfacing and finishing technology marked a pivotal shift from being solely a frame distributor to becoming a <strong>full-service optical solutions provider</strong>. </p>
<h2>R & D Launches</h2><p>Established <strong>in-house R&D</strong> to develop prescription solutions for <strong>smart glasses</strong> and <strong>head-mounted displays</strong>.<br/><br/>🔹 Ranked <strong>#31</strong> on the <strong>Rochester Top 100</strong> list.</p>
<h2>Navy Patent </h2><p>Our patented, low-profile design features custom sizing, flexible ear hooks, slim temples, and all-metal construction. Our eyeglasses were used on Naval ships to allow crew members to wear helmets and not break the seal. EAB ( Emergency Air Breather) which is essential on navy submarines. </p>
<h2>Google Glass</h2><p>Rochester Optical partnered with Google, releasing the 1st prescription lenses and frames for Google Glass™ smart glasses. Rochester Optical continues to launch an exclusive collection of Smart Glass prescription inserts, featuring RX inserts tailored for XREAL, LENOVO, and Magic Leap ML2 Glasses.</p>
<h2>State of Art Lab Built</h2><p>The company invests more than 10 million dollars for a brand-new state-of-the-art, clean, green, and fully automated digitally controlled optical production line. Our Lab exemplifies our commitment to environmental stewardship. </p>
<h2><strong>MaskOptix Launch</strong></h2><p>by Rochester Optical is a revolutionary line of prescription eyewear engineered to maintain a secure seal when worn under helmets and full-face masks. Designed for professionals such as firefighters, divers, and pilots, MaskOptix ensures clear vision without compromising safety or comfort.​</p>
<h2>Allegiant Eyewear Launch</h2><p>Rochester Optical launches Allegiant Eyewear, a trailblazing name in the eyewear industry, proudly announces its innovative collection designed to redefine how we see and style ourselves. With a focus on customization, cutting-edge technology, and timeless elegance,</p>

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